July 2010
4 posts
6 tags
SupaSwap comes of age
After a slow start SupaSwap is starting to make an impact. The recent sponsorship of a team in the Ginetta Junior MotorSport Championship has helped launch the SupaSwap Sports Academy for Kids. Find out more about SupaSwap and what they are doing to promote themselves using New Rules Marketing. SupaSwap on Facebook, Twitter, Blog, Racing Blog, Youtube, 
Jul 22nd
4 tags
Jul 22nd
4 tags
New Blog for Golf Las Americas →
We have been hard at work setting up a new blog for Golf Las Americas in Tenerife. In addition Golf Las Americas are dipping their toes into Social Media, so far we have helped with a twitter, facebook, youtube and flickr account. 
Jul 16th
5 tags
Jul 16th
June 2010
4 posts
Golf Las Americas →
IV Circuito Tenerife La Gomera 2010. Another great tournament at Golf Las Americas. 
Jun 21st
5 tags
Forget Panic Marketing what about NO marketing!
I’m hugely disappointed in the online marketing for the Tenerife Ladies Open 2010. The raw basics aren’t being done, when so much of our Tenerife Golf budget is spent on one tournament we need to get maximum out of it.  My first issue is the European Ladies Tour that is coming here is predominantly English but the site http://www.tenerifeladiesopen.com is just in Spanish. When budgets are tight...
Jun 18th
“HamptonIrving 5:58pm, Jun 15 Print this tweet & present @ check-in for $15...”
– How to use twitter to promote your hotel and measure the results! Well done @hamptonIrving
Jun 18th
6 tags
Ingane Yami Charity Golf Day →
I participated in the first of what I hope will be many Ingane Yami Golf Charity days held at Golf Costa Adeje. Well done Gina at Pearly Grey for organizing your first ever golf tournament!
Jun 7th
May 2010
2 posts
1 tag
“What have you done with your connection skills that has been worthy of...”
– Seth Godin
May 30th
7 tags
WatchWatch
Is this the best golf course in the Canary islands? Visit Golf Costa Adeje website
May 30th
April 2010
1 post
5 tags
Review: Hotel Las Aguilas in Puerto de la Cruz
My family and I have just returned from what was our 3rd trip to Hotel Las Aguilas in the North of Tenerife. The food was excellent, both for choice and quality, all the staff are very friendly, the hotel is very clean and well maintained, nothing is too much trouble, you only have to ask a member of staff and if at all possible they will sort it out. Our Kids spent most of their time at the...
Apr 4th
March 2010
9 posts
6 tags
The 25 bioclimatic houses by the ITER in Teneife
Mar 23rd
4 tags
David Meerman Scott interviews Seth Godin
David Meerman Scott interviews Seth Godin from David Meerman Scott on Vimeo. Two guys that have influenced me immensity! Two Marketing books to read
Mar 18th
1 tag
10 Essential Social Media Tips for B2B Marketers →
Mar 18th
4 tags
Mar 10th
2 tags
Farewell Nathalie Hill
It’s time to say goodbye to Nathalie Hill of The Tenerife Golf Association. It has been an absolute pleasure to work with Nathalie this past year promoting the Tenerife Golf Circuit. We wish you all the best on the next chapter of your life in Italy and welcome Jamie to the team with Beatriz.
Mar 8th
5 tags
Mar 8th
1 note
“We’ve moved beyond the era of bulk broadcast email marketing to huge...”
– David Meerman Scott
Mar 8th
2 tags
Mar 4th
2 tags
How well do you know your buyer personas?
A buyer persona is distinct group potential customers, an archetypal person whom you want your marketing to reach. Read David Meerman Scotts post
Mar 4th
February 2010
10 posts
Feb 24th
5 tags
“There is always a choice about the way we do our work, even if there is not a...”
– Pearly Grey Blog
Feb 19th
4 tags
WatchWatch
Business owners want more chatter from their sales force. Marc Benioff, CEO of Salesforce.com talks with Robert Scoble about Social Collaboration. I think this will tuck in somewhere between facebook and linkedin. I don’t use salesforce but I like the idea of their Chatter.
Feb 17th
1 tag
Google Buzz public posting →
Google have tried social networking before, somehow I think Google Buzz will work, not sure if this is integrating with Google Wave?
Feb 10th
1 note
3 tags
Feb 10th
3 tags
“Today, if you go to an important meeting and the other people haven’t...”
– Seth Godin
Feb 10th
5 tags
Transferring a Facebook Business page to new...
I’m creator of a facebook business page but I need to remove myself entirely from it. I have created a new Admin which they have accepted but I can’t remove myself. This is an extremely important point which I’m sure many facebook pages face ??? It is unbelievable that Facebook is not addressing this point or monitoring this thread. Everyone thought Myspace would prevail...
Feb 10th
5 tags
Feb 9th
5 tags
Talking Social Media Marketing with the Guys from...
We have the privilage of working with a great Hotel brand here in Tenerife - Spring Hoteles. In this photo I’m talking to Bernado and Stani about how we can use social media marketing to help connect with Spring Hoteles clients. Find out more about the Spring Hoteles Group: website (Spanish) blog (Spanish) flickr facebook twitter
Feb 9th
6 tags
Just Launched a new Tenerife Golf Website
We have just launched a new website for The Tenerife Golf Course Association. We are also actively helping them market Tenerife Golf Tournaments and Holidays. Find out more abotu the Assocaition on: website facebook twitter flickr
Feb 9th
November 2009
3 posts
1 tag
Social Media Marketing for Business
If your business is not in the social media game, you are ignoring the banter already happening online. Clients and prospects are already talking about your products and market using tools like Facebook, Twitter, and other social media sites. It is crucial that you check and engage in these discussions to establish and manage your brand online. Do you need help incorporating  social media into...
Nov 28th
5 tags
Cafe Veril - Alcala, Tenerife →
The best place for a coffee in Alcala, Tenerife
Nov 2nd
6 tags
2 dead, in Los Gigantes rock fall →
Such an awful thing to have happened….our sympathies go to the family and friends of those who lost their lives in the rock fall on the Los Gigantes beach in Tenerife.
Nov 2nd
October 2009
7 posts
4 tags
WatchWatch
The new rules of business-to-business marketing & PR. This video by David Meerman Scott is a must see for Business Marketers.
Oct 27th
4 tags
Add Sparkle to your life - Social Dating with no...
The all new Social dating website is the ideal alternative to speed dating! Get to know your potential mate online before you go out…add Sparkle to your life. Sparkle Social Dating Blog Sparkle Dating on Facebook Sparkle on Twitter Try it out…whats the worst that can happen? Try it
Oct 27th
2 tags
Oct 27th
Who the hell ARE these people? →
Oct 27th
Oct 27th
Social Media at Sun Microsystems
Social Media at Sun Microsystems View more presentations from Lou Ordorica.
Oct 22nd
Join Tenerife Magazine on Facebook and You Could... →
To celebrate the launch of Tenerife Magazine, Sand’s Beach Resort are offering one week’s FREE accommodation for up to four people in one of their gorgeous apartments on Lanzarote’s Costa Teguise. All you have to do is become a fan of Tenerife Magazine on Facebook and your name will automatically go into a draw to win this fantastic launch offer.
Oct 22nd
September 2009
29 posts
“There is way too much unsolicited email flying into my inbox, it has become...”
Sep 26th
My Top 5 Internet Marketing Websites
mashable seth godin techcrunch chris brogan smashing magazine
Sep 25th
Sep 25th
“Marketing is too important to be left to the marketing department. The solution...”
Sep 24th
Will your business survive the age of Digital... →
We are already in the middle of the next Industrial Revolution. People may not see it right now, but the way people do business is drastically changing. The way people communicate is changing. The way they socialise is changing. And so the way businesses interact with their clients has to change too.
Sep 24th
Sep 24th
I'm excited about our latest project : Tenerife...
I’m so excited to be working with Joe Cawley, Julie Hume, Colin Kirby, Andrea and Jack Mongomery on an ambitious project to bring Tenerife it’s first proper online Magazine, everyone has a special talent or power…it should be good!! It’s early days yet but the process has started, we will be using the domain http://www.tenerifemagazine.com, I have just set up a Facebook...
Sep 24th
Promoting Tenerife Golf Using New Media
We have just published a new post on our blog Tenerife is THE place to play golf! Let’s promote it together. I’m hoping this article will kick start some folk into action. We need to work together and use social media to promote Tenerife as a golfing destination. Tenerife Golf Promotion Links: Twitter, Facebook, linkedin, youtube, vimeo, flickr, ning, blog
Sep 21st
Is it time for companies to hire a Social Media... →
I agree this is a growing concept, I’m trying to get my clients to select this ‘Admin’ role from within their employees and also set up a Social Media team that have clear objectives, strategies and not treat it as a side show as so often it is.
Sep 20th
New design is online for Sands Beach Lanzarote →
Another great design by Matt
Sep 18th