Instead of spending tens of thousands of dollars per month on a media relations program that tries to convince a handful of reporters at select magazines, newspapers, and TV stations to cover us, we should be targeting the plugged-in bloggers, online news sites, micro- publications, public speakers, analysts, and consultants that reach the targeted audience, bypassing the media filter completely.
—David Meerman Scott, author of the book, “New Rules of Marketing and PR” states:
-
johnbecks posted this
