Panic Marketing

SupaSwap comes of age

Thu, 22 Jul 2010 13:18:50 +0100

After a slow start SupaSwap is starting to make an impact. The recent sponsorship of a team in the Ginetta Junior MotorSport Championship has helped launch the SupaSwap Sports Academy for Kids.

Find out more about SupaSwap and what they are doing to promote themselves using New Rules Marketing.

SupaSwap on Facebook, Twitter, Blog, Racing Blog, Youtube,

Just had a fantastic day out on Freebird One. We saw Dolphins...

Thu, 22 Jul 2010 12:59:56 +0100

Just had a fantastic day out on Freebird One. We saw Dolphins and Whales on a very hot day.

New Blog for Golf Las Americas

Fri, 16 Jul 2010 13:31:00 +0100

New Blog for Golf Las Americas:

We have been hard at work setting up a new blog for Golf Las Americas in Tenerife. In addition Golf Las Americas are dipping their toes into Social Media, so far we have helped with a twitter, facebook, youtube and flickr account.

Vincci Hotel @ Buenavista Golf

Fri, 16 Jul 2010 13:23:26 +0100

Vincci Hotel @ Buenavista Golf

Golf Las Americas

Mon, 21 Jun 2010 22:53:05 +0100

Golf Las Americas:

IV Circuito Tenerife La Gomera 2010.

Another great tournament at Golf Las Americas.

Forget Panic Marketing what about NO marketing!

Fri, 18 Jun 2010 12:32:42 +0100

I’m hugely disappointed in the online marketing for the Tenerife Ladies Open 2010. The raw basics aren’t being done, when so much of our Tenerife Golf budget is spent on one tournament we need to get maximum out of it.

My first issue is the European Ladies Tour that is coming here is predominantly English but the site http://www.tenerifeladiesopen.com is just in Spanish. When budgets are tight this is when we should be trying to get the best out of Social Media Marketing.

Buenavista Golf Course is hosting the event this year, take a look below at their website, this screen shot was taken 2 weeks before the tournament is meant to start. Notice anything missing, like the mention of this years biggest tournament!

"HamptonIrving 5:58pm, Jun 15 Print this tweet & present @ check-in for $15 off each night at..."

Fri, 18 Jun 2010 11:40:04 +0100

“HamptonIrving
5:58pm, Jun 15
Print this tweet & present @ check-in for $15 off each night at Hampton Inn Irving. Book Twitter special now 972-753-1232!”

- How to use twitter to promote your hotel and measure the results! Well done @hamptonIrving

Ingane Yami Charity Golf Day

Mon, 07 Jun 2010 14:46:00 +0100

Ingane Yami Charity Golf Day:

I participated in the first of what I hope will be many Ingane Yami Golf Charity days held at Golf Costa Adeje. Well done Gina at Pearly Grey for organizing your first ever golf tournament!

"What have you done with your connection skills that has been worthy of criticism, that moved the..."

Sun, 30 May 2010 18:53:22 +0100

“What have you done with your connection skills that has been worthy of criticism, that moved the dial and that changed the world?”

- Seth Godin

Is this the best golf course in the Canary islands? Visit Golf...

Sun, 30 May 2010 18:39:00 +0100

Is this the best golf course in the Canary islands? Visit Golf Costa Adeje website

Review: Hotel Las Aguilas in Puerto de la Cruz

Sun, 04 Apr 2010 09:10:00 +0100

My family and I have just returned from what was our 3rd trip to Hotel Las Aguilas in the North of Tenerife. The food was excellent, both for choice and quality, all the staff are very friendly, the hotel is very clean and well maintained, nothing is too much trouble, you only have to ask a member of staff and if at all possible they will sort it out.

Our Kids spent most of their time at the Mini Club. Maria and Alberto were fantastic in organizing Kiddies disco’s and Easter egg hunts.

I met the new hotel Director André Heeren and we had a quick conversation about marketing Hotel Las Aguilas online. Hotel Las Aguilas is a client of ours and we have already set up a blog, facebook, twitter and flickr account for them.

I can hightly recommend Hotel Las Aguilas even if it’s for a weekend getaway as we have just done. Visit website http://www.hotellasaguilas.com/en

The 25 bioclimatic houses by the ITER in Teneife

Tue, 23 Mar 2010 14:18:11 +0000

David Meerman Scott interviews Seth Godin

Thu, 18 Mar 2010 23:29:26 +0000

David Meerman Scott interviews Seth Godin from David Meerman Scott on Vimeo.

Two guys that have influenced me immensity! Two Marketing books to read

10 Essential Social Media Tips for B2B Marketers

Thu, 18 Mar 2010 23:02:35 +0000

10 Essential Social Media Tips for B2B Marketers

Today I met up and chatted with Annette Pisani of Pisani Designs...

Wed, 10 Mar 2010 21:49:00 +0000

Today I met up and chatted with Annette Pisani of Pisani Designs while visiting Pearly Grey. Annette discussed how she works with the latest computer technology creating stunning 3D artists visuals.

Annette’s team which is in fact based in Vietnam is also responsible for furniture and public areas design.

Check out Annette’s website http://www.pisanidesigns.com

Farewell Nathalie Hill

Mon, 08 Mar 2010 22:45:00 +0000

It’s time to say goodbye to Nathalie Hill of The Tenerife Golf Association. It has been an absolute pleasure to work with Nathalie this past year promoting the Tenerife Golf Circuit.

We wish you all the best on the next chapter of your life in Italy and welcome Jamie to the team with Beatriz.

I took the trip up North on Saturday and played the scenic...

Mon, 08 Mar 2010 11:41:00 +0000

I took the trip up North on Saturday and played the scenic course at Buenavista Golf. We had a fabulous day, well worth the trip of just over an hour.

Join the Tenerife Golf Association Community:

"We’ve moved beyond the era of bulk broadcast email marketing to huge lists."

Mon, 08 Mar 2010 11:30:42 +0000

“We’ve moved beyond the era of bulk broadcast email marketing to huge lists.”

- David Meerman Scott

I was asked to join a good friend Sir Old Golfer for a round of...

Thu, 04 Mar 2010 06:53:00 +0000

I was asked to join a good friend Sir Old Golfer for a round of golf at the fantastic Golf Costa Adeje course. I love to play, but don’t play often enough. After a real battle though 18 holes I managed to hole the last put of the game to halve the match.

How well do you know your buyer personas?

Thu, 04 Mar 2010 06:40:23 +0000

A buyer persona is distinct group potential customers, an archetypal person whom you want your marketing to reach. Read David Meerman Scotts post