Panic Marketing

John Beckley is a South African living in Tenerife, Canary Islands, Spain. Interested in Design and Marketing on the Internet using social media.

https://profiles.google.com/johnbecks/about

Attention Tenerife Hoteliers

Recently I have been working on a marketing plan for a local hotel, here are some interesting points from that plan:

  1. The Internet has established itself as the main travel planning and booking channel.
  2. The Hyper-Interactive Travel Consumer has become your main customer.
  3. Engaging guests via Social Media is now a must.
  4. There is a growing demand for mobile travel services.
  5. There is a need to launch promotional campaigns simultaneously across all available marketing channels offline and online. SOURCE

Some other points to take note of:

  • Canary Islands also showed Tourist arrivals gains of 12.9% in September 2010 over the same period in 2009, making the Canaries destination having the highest rate of change of the month. Source Inbound Tourism Survey (Frontur) 
  • Google has over 90% market share of the UK search engine traffic. Source http://gs.statcounter.com
  • 45% of all hotel bookings in North America are being made online this year. Source Hospitalityebusiness.com
  • Social networks now receive more UK Internet visits than search engines. Source Hitwise, the web analytics firm.
  • Already about 25 percent of all smartphone users already reserve hotels, buy movie tickets and shop for travel needs online, according to statistics from Sempora Consulting in Germany.